EMEA Sales Director

Our client is an established international organisation operating within industrial and technical markets, serving customers across Europe through a combination of direct sales teams and distributor partnerships.

The business competes in highly competitive environments and is focused on delivering sustainable, profitable growth through strong leadership, commercial discipline, and customer-centric solutions.

The EMEA Sales Director is a senior leadership role with full responsibility for defining and executing the European sales strategy.

This position holds ownership of a €30 million revenue portfolio, with a clear mandate to deliver 5–10% year-on-year growth. Leading a team of nine sales professionals across multiple European countries, as well as overseeing distributor relationships, you will play a central role in shaping and driving the organisation’s regional market success.

The role is remote in nature, with an ideal base in Germany.

• Develop and execute a comprehensive European B2B sales strategy to drive revenue growth, market share expansion, and new customer acquisition.
• Identify and capitalise on new market opportunities within target sectors, ensuring delivery against revenue forecasts and strategic objectives.
• Lead, coach, and inspire a geographically dispersed external sales team, fostering a high-performance, resilient, and culturally aware sales culture.
• Establish clear KPIs, drive accountability, and ensure consistent performance management across the region.
• Implement value-based selling approaches and strategic pricing models to maximise profitability.
• Negotiate key commercial contracts and develop tailored customer solutions to ensure sustainable, profitable growth.
• Manage and optimise distributor partnerships, conducting regular performance reviews to ensure alignment and value delivery.
• Conduct ongoing competitive and market analysis to support success in highly competitive, non-dominant market positions.
• Collaborate closely with production, marketing, and product development teams to align strategy and execution.
• Provide regular, structured reporting to senior leadership on performance, pipeline health, and market trends.

• Extensive experience in B2B sales leadership roles, ideally within industrial or technical sectors such as capital equipment, engineered products, aerospace, oil and gas, energy, or related environments.
• Proven success leading geographically dispersed sales teams and managing complex distributor networks.
• Strong commercial acumen with a track record of achieving revenue targets, negotiating major contracts, and growing market share in competitive markets.
• Strategic mindset with the ability to balance long-term planning and short-term execution.
• Strong technical aptitude, enabling effective communication of complex products and solutions.
• Resilient, results-driven leadership style with excellent negotiation, communication, and interpersonal skills.
• Tertiary qualification in business, engineering, or a related discipline, or equivalent experience gained through professional practice.

Success in this role will be measured against revenue and profitability growth, new customer acquisition, sales pipeline strength, distributor performance, and team engagement across the region.